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	<title>Liz Pineda Archives - Duane Zingale</title>
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	<description>Align Your Mission With Your Marketing Message</description>
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	<title>Liz Pineda Archives - Duane Zingale</title>
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		<title>Spending time on that entrepreneurial THING!</title>
		<link>https://www.duanezingale.com/thethinglive2018/</link>
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		<dc:creator><![CDATA[Duane]]></dc:creator>
		<pubDate>Fri, 01 Jun 2018 03:20:58 +0000</pubDate>
				<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[jeff goins]]></category>
		<category><![CDATA[Liz Pineda]]></category>
		<category><![CDATA[mike kim]]></category>
		<category><![CDATA[Terry Weaver]]></category>
		<category><![CDATA[thethinglive]]></category>
		<guid isPermaLink="false">https://www.duanezingale.com/?p=632</guid>

					<description><![CDATA[<p>Within that entrepreneurial pioneer spirit, there is that ‘Thing’, the side gig, that project, the innovation, a new breakthrough idea; “the thing” we&#8217;re working on putting together, that has “JUST GOTTA HAPPEN”, that is just waiting for the right moment! Well at The Thing 2018 Terry Weaver brought together an A-Team of speakers instilling belief, hope, and &#8230;</p>
<p class="read-more"> <a class="" href="https://www.duanezingale.com/thethinglive2018/"> <span class="screen-reader-text">Spending time on that entrepreneurial THING!</span> Read More &#187;</a></p>
<p>The post <a href="https://www.duanezingale.com/thethinglive2018/">Spending time on that entrepreneurial THING!</a> appeared first on <a href="https://www.duanezingale.com">Duane Zingale</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Within that entrepreneurial pioneer spirit, there is that ‘Thing’, the side gig, that project, the innovation, a new breakthrough idea; “the thing” we&#8217;re working on putting together, that has “JUST GOTTA HAPPEN”, that is just waiting for the right moment!</span></p>
<p><span style="font-weight: 400;">Well at The Thing 2018 Terry Weaver brought together an A-Team of speakers instilling belief, hope, and momentum into the dreams and visions. The Moment for your thing is Now</span></p>
<p><span style="font-weight: 400;">Sometimes one must take ‘A Leap of faith’, with belief that the world is there to back you, because the world needs your thing! </span></p>
<h2><span style="font-weight: 400;">My highlights from 2018’s The Thing Conference:</span></h2>
<hr />
<h4><a href="https://www.facebook.com/terrytheweaver/?timeline_context_item_type=intro_card_work&amp;timeline_context_item_source=700735480"><b>Terry Weaver:</b></a><b> Creator of “TheThingLive”</b></h4>
<p><span style="font-weight: 400;">No innovation; No great work of creativity is done in isolation; Greatness has always been achieved in the collaborative collective of a community!</span></p>
<p><span style="font-weight: 400;">Sometimes you need to move together with relentless momentum to crash through the obstacles to your thing &#8211; Connecting as a collaborative community &#8211; </span><span style="font-weight: 400;">Be a part of a herd &#8211; The collective has what it takes to make an impact.</span></p>
<blockquote><p><span style="font-weight: 400;">&#8220;Herds are unstoppable:<br />
</span><span style="font-weight: 400;">If you want to go fast go alone<br />
</span><span style="font-weight: 400;">But if you want to go far, go together” </span></p></blockquote>
<h4><b>Logan Sekulow: @logansekulow</b></h4>
<blockquote><p><span style="font-weight: 400;">&#8220;No matter the outcome, by creating our Ideas new doors will begin opening.”</span></p></blockquote>
<p><span style="font-weight: 400;">Working for free can pay off under the right circumstances. Listen and feel out your gut instinct; in Logan’s case, he was able to work with Dick Van Dyke, a childhood dream, and legend.</span></p>
<p><span style="font-weight: 400;">Because of generosity, Logan was invited to create &#8220;Welcome Home, Dick Van Dyke”</span></p>
<p><b>Rob Lott:</b></p>
<blockquote><p><span style="font-weight: 400;">&#8220;There is a reason the circus is thrilling and its not because it’s safe &#8211; Be the Circus &#8211; Be Thrilling” &#8211; Rob Lott</span></p></blockquote>
<p><span style="font-weight: 400;">Giving a great experience has the potential to change lives.<br />
</span><span style="font-weight: 400;">Don’t shy away from the dangerous position</span></p>
<h4><a href="https://www.facebook.com/triviniab/"><b>Travina Barber: Priority VA</b></a></h4>
<p><span style="font-weight: 400;">There are great gifts within each of us, and we need to dig further into working from our passions, our obsessions, the Zone of Genius within each and every one of us as</span><span style="font-weight: 400;">&#8230; Creatives &#8211; Visionaries &#8211; High Achievers. </span></p>
<p><span style="font-weight: 400;">In order to create our best we need guardrails to keep us going when the going gets rough, and chaos strikes!<br />
</span><span style="font-weight: 400;">Guardrails can save your ideas… your dreams… </span></p>
<p><span style="font-weight: 400;"><strong>SO</strong>…Let go of some stuff (<em>work tasks</em>) to stay in your &#8216;zone of genius!’ The world needs it!</span></p>
<p><span style="font-weight: 400;">By onboarding supportive help, an assistant we put in guardrails up for our businesses, delegating the projects, and systems that keep us stuck in the mud!</span></p>
<p><span style="font-weight: 400;">The primary key to successfully working with a VA, Virtual Assistant, is to&#8230; </span></p>
<blockquote><p><span style="font-weight: 400;">&#8220;Outsource Outcomes &#8211; not tasks</span><span style="font-weight: 400;">”</span></p></blockquote>
<p><span style="font-weight: 400;">What guardrails do you have to help you to the impact of collisions? (challenges, Chaos, unforseen’s etc.) </span></p>
<h4><b>McNair </b><span style="font-weight: 400;">@realmcnair</span></h4>
<p><span style="font-weight: 400;">Don’t Stop asking curious questions, be as curious as a child… create as a child.</span></p>
<blockquote><p><span style="font-weight: 400;">Questions and curiosity are the best tools in life.</span></p></blockquote>
<p><span style="font-weight: 400;">Press your big idea into the boundaries of a budget, the constraints will produce massive creative problem-solving.</span></p>
<h4><b>Justin Schenck</b></h4>
<p><span style="font-weight: 400;">The Rules of podcasting… and creating online content.</span></p>
<ol>
<li><span style="font-weight: 400;">Consistency is key</span></li>
<li><span style="font-weight: 400;">Work WIth and Leverage Your Great Audience</span></li>
<li><span style="font-weight: 400;">Get featured on other podcasts / other Content.</span></li>
<li><span style="font-weight: 400;">Write- Write- Write </span>&#8230;and get written about.</li>
<li>Your network is your net worth.</li>
</ol>
<p><span style="font-weight: 400;">You are who you surround yourself with.</span></p>
<p><b>BOUNS</b><span style="font-weight: 400;">: Authenticity is all that matters. Your the same person in real life as in the show.</span></p>
<blockquote><p><span style="font-weight: 400;">&#8220;Podcasting is a great way to stock your pond with fish. It is deep not wide&#8221;</span></p></blockquote>
<p><a href="https://itunes.apple.com/us/podcast/the-growth-now-movement-with-justin-schenck/id1086471656?mt=2"><span style="font-weight: 400;">Check out Justin&#8217;s Podcast  @GNMPodcast</span></a></p>
<h4><b>Craig Fraser @craigfraserstudios</b></h4>
<blockquote><p><span style="font-weight: 400;">&#8220;If your not your own best fan than something is wrong&#8230; </span><span style="font-weight: 400;">If your bored with your creative work, then other people are too.&#8221;</span></p></blockquote>
<h4><b>Susie Miller @susiemiller5</b></h4>
<p>&#8220;Is being right more important than your relationships&#8230;<br />
<span style="font-weight: 400;">&#8230;Is your ‘thing’ the affair in your relationship?<br />
</span><span style="font-weight: 400;">Entrepreneurs will lose their business if their marriages break up.<br />
</span><span style="font-weight: 400;">We pursue success for the relationships around us.</span></p>
<p><span style="font-weight: 400;">Act from your commitments and not your emotions</span></p>
<ol>
<li style="font-weight: 400;"><span style="font-weight: 400;">Be aware of what will get in your way</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Act from commitments</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Be willing to sacrifice</span></li>
</ol>
<p><span style="font-weight: 400;">If you will listen deeply, learn with new lenses and love well you will be on the other side of success.</span></p>
<blockquote><p><span style="font-weight: 400;">Work hard at the relationships that matter most</span><span style="font-weight: 400;">&#8230;Schedule time for your relationships!</span></p></blockquote>
<p><span style="font-weight: 400;">We can serve our customers really well if we take time to encourage each other &#8211; to be human<br />
</span><span style="font-weight: 400;">The only reason we are given a platform of influence is to pass it onto other people! To serve and bless!</span></p>
<h4><b>Michael Hudson</b></h4>
<p><span style="font-weight: 400;">Don’t hide your ideas&#8230;Choose to&#8230;</span></p>
<p><strong>step up &#8211; show up &#8211; speak up</strong></p>
<blockquote><p><span style="font-weight: 400;">&#8220;You cannot be you when your in the wrong room&#8221;<br />
</span></p></blockquote>
<p><span style="font-weight: 400;">Think about your life’s journey! </span><span style="font-weight: 400;">You have experienced and know something others don’t know; or something in a different perspective. Solve that problem with your unique solution! </span><span style="font-weight: 400;">When we look back on our journeys we see several lessons learned, It&#8217;s what we share… We draw from our journey.</span></p>
<p><span style="font-weight: 400;">When you learn to tell a story and create a sense of what&#8217;s possible and repeat that message…<br />
</span><span style="font-weight: 400;">&#8230;you’ve got a powerful position. </span><span style="font-weight: 400;">Tell a story &#8211; teach a lesson!</span></p>
<p><span style="font-weight: 400;">Own your message and don’t change it! </span><span style="font-weight: 400;">Show up as your authentic self!<br />
</span><span style="font-weight: 400;">You’ll draw in the people you really connect with!</span></p>
<p><a href="https://itunes.apple.com/us/podcast/get-your-message-heard-with-michael-hudson/id1212581295?mt=2"><span style="font-weight: 400;">Go listen to Michael Hudson’s Podcast &#8211; Get Your Message Heard</span></a></p>
<h4><b>Liz Pineda</b></h4>
<p><span style="font-weight: 400;">Marketing is a process of creating touch points.</span></p>
<p><span style="font-weight: 400;">Funnels channel Influence… A way you sell something through an ongoing story framework…</span></p>
<p><span style="font-weight: 400;">&#8230;a series of steps building a relationship from stranger to them begging you to take their money, turning advertising into profits using automation.</span></p>
<p><span style="font-weight: 400;">A marketing Funnel requires a foundation… </span></p>
<blockquote><p><span style="font-weight: 400;">&#8220;Hook them with the words they use, and then educate them with the ways.&#8221;<br />
</span></p></blockquote>
<p><span style="font-weight: 400;">&#8230;There are 3 key elements to building a great foundation of a Marketing Funnel.</span></p>
<ol>
<li><b>Your Avatar</b><span style="font-weight: 400;">: Who can you solve one painful problem for. </span>You need to know your audience!</li>
<li><b style="font-style: inherit; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;">A Signature Message</b></li>
<li><b style="font-size: 24px; font-style: inherit; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;">A Signature Solution</b></li>
</ol>
<p><span style="font-weight: 400;">What is your one of a kind solution, Your unique proprietary process; What mountain have you successfully climbed in which you can show the way up? </span><span style="font-weight: 400;">What is the #1 frustration you want to solve?</span></p>
<p><span style="font-weight: 400;">Working to develop your signature solution? </span><span style="font-weight: 400;">Liz has a brilliant 9 part framework to clarify your solution and messaging; streamlining your selling process. Check her out at</span><a href="http://go.lizpineda.com/thething"> <span style="font-weight: 400;">http://go.lizpineda.com/thething</span></a></p>
<h4><a href="https://www.facebook.com/goinswriter/"><b>Jeff Goins </b></a></h4>
<blockquote><p><span style="font-weight: 400;">&#8220;Success is not about what you do but who you become! It&#8217;s about generously sharing your unique gift with the world!”</span></p></blockquote>
<p><span style="font-weight: 400;">Reach out and change the world. Dispel the myth of the starving artist and Discover the way of the thriving creator.</span></p>
<p><span style="font-weight: 400;">“You have to steal. Steal whatever you see…but if you do, steal from the best” Michael Caine</span></p>
<p><strong>3 rules of the thriving artist</strong></p>
<ol>
<li style="font-weight: 400;"><span style="font-weight: 400;"><strong>Start by stealing from your influences:</strong> </span>Begin by Studying the work of great people. Creativity is the rearranging of what is already in front of you. Copy from the greats who have gone before you. Skill gains inspiration through action, take your first actions by copying what inspires you!</li>
<li><strong>Practice in public:</strong> <span style="font-size: 24px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;">You get much better having to do it in front of people… having an audience gets you to bring your A game</span></li>
<li><strong style="font-size: 24px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;">Cultivate Patrons: </strong>Go network and connect with people who have resources. Forget being bashful, Find people who want your work to be seen&#8230;No one is going to pick you, you have to pick yourself.</li>
</ol>
<p><b style="font-style: inherit; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;">Strategy: Be Someone&#8217;s Case Study!</b></p>
<p><span style="font-weight: 400;">Let somebody know how they work has impacted you. </span><span style="font-weight: 400;">Reach out and thank someone for their work… How its influencing and impacting you. Become someone else successful case study. </span></p>
<h4><b>Michael Robinson</b></h4>
<blockquote><p><span style="font-weight: 400;">&#8220;The most successful people are the most resourceful failures”</span></p></blockquote>
<p><span style="font-weight: 400;">Any journey to success has been steeped in failures that taught them valuable lessons. </span><span style="font-weight: 400;">Failure is a space we move through — what did you observe along the journey? </span><span style="font-weight: 400;">Your failures are a foundation for your future</span></p>
<p><span style="font-weight: 400;">You cannot manufacture authenticity, you have to own who you are! </span><span style="font-weight: 400;">It is hard to keep moving when you don’t know who you are!</span></p>
<h4><b>David Burlin @daveburlin</b></h4>
<blockquote><p><span style="font-weight: 400;">“There is no spoon &#8211; there is the power through the people we know in order to make things happen…. Just ask for it”</span></p></blockquote>
<p><span style="font-weight: 400;">The people you think will say no will often say yes! But its always a no if you don’t ask. </span><span style="font-weight: 400;">Just start moving, you will find your voice along the way. </span><span style="font-weight: 400;">Measure Success by Impacted Lives!</span></p>
<h4><b>Mike Kim</b></h4>
<blockquote><p><span style="font-weight: 400;">“When we influence language we influence thinking”</span></p></blockquote>
<p><span style="font-weight: 400;">People feel something through the words we use! </span><span style="font-weight: 400;">Your in business in order to sell something, so marketing matters.<br />
</span><span style="font-weight: 400;">Marketing is not about making a sale, it&#8217;s about opening a relationship. </span></p>
<p><strong>There are &#8216;3 Identities&#8217; to every brand, big or solo…</strong></p>
<ol>
<li style="font-weight: 400;"><span style="font-weight: 400;">Values</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Visual</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Verbal</span></li>
</ol>
<p><span style="font-weight: 400;">The power of your VOICE, the stories only you can tell, is a brand marker that makes you unique. </span><span style="font-weight: 400;"> You need words to influence people.<br />
</span><span style="font-weight: 400;">The nuance of Verbal Identity depends on being authentically relatable. What message are you bringing your market?</span></p>
<p><a href="http://mikekim.com/brandyoupodcast/"><span style="font-weight: 400;">Listen to Mike’s Amazing Podcast &#8211; Brand You</span></a></p>
<h3><b>In Conclusion Of The Thing 2018</b></h3>
<p><span style="font-weight: 400;">Ideas take ACTION… </span><span style="font-weight: 400;">Show up and add value… be a door holder for someone else!<br />
</span><span style="font-weight: 400;">Every success story is a story of a community!</span></p>
<p><span style="font-weight: 400;">Shape the future world that is too come, that is forming now…<br />
</span><span style="font-weight: 400;">&#8230;Do Something Remarkable… Do ‘The Thing’ that burns inside of you!</span></p>
<h5><span style="font-weight: 400;"><strong>SO</strong>!… I<strong> would like to know</strong>, What is “The Thing” that burns inside of you?</span></h5>
<p>The post <a href="https://www.duanezingale.com/thethinglive2018/">Spending time on that entrepreneurial THING!</a> appeared first on <a href="https://www.duanezingale.com">Duane Zingale</a>.</p>
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